What Matters
Alive for What Matters.
VIVUS exists for the things people choose to care about. The moments, passions, and traditions that give life meaning - and the shared experiences that bring us together through them.
What greatness looks like is personal. For some, it's sports. For others, it's family, work, creativity, or community. VIVUS isn't here to define that for you. We're here to honor it.
Where It Comes From
VIVUS was born from a moment of change - when a lifelong pursuit ended, but the sense of purpose, connection, and passion didn't. Sports had always been about more than the game itself. It was the people, the traditions, and the moments that stayed long after the final whistle or last out.
When that chapter closed, it became clear those feelings didn't belong to one field, team, or outcome. They lived in anything people care deeply about.
That realization became the foundation of VIVUS.
What We Believe
We believe what matters connects us all.
Across generations, across communities, across experiences - the things we care about create common ground. They carry excitement and disappointment, pride and resilience, hope and memory. Being alive means feeling all of it.
Greatness isn't measured the same way for everyone. It's personal, shaped by experience and perspective. And that's what makes it worth sharing.
Why Apparel
What you wear becomes part of your story. It shows up in everyday moments, in shared memories, and in routines that matter most.
VIVUS apparel is designed to feel lived in - made for real life, not just special occasions. Comfortable, intentional pieces meant to move with you through whatever you care about.
Because what matters isn't seasonal. And neither is purpose.
Carrying It Forward
Traditions evolve. People grow. Passions shift.
What matters doesn't stand still - and neither do we.
VIVUS exists to keep what matters moving. To honor what's been passed down, while leaving room for what's next. To bring people together around shared meaning, while respecting personal definitions of greatness.
What VIVUS Means
VIVUS comes from a Latin word meaning alive.
To us, being alive isn't just about existing - it's about being present in the things that matter. The passions, traditions, and moments that give life meaning. The highs and the lows, the excitement and the disappointment, the memories we carry forward and the hope that keeps us moving forward.
VIVUS represents the idea that what makes life feel alive looks different for everyone. And that's exactly how it should be.
What GOAT Means to US
GOAT is often used to describe the Greatest of All Time.
We see it differently.
GOAT isn't about comparisons, it's not about being better than someone else or chasing a single definition of greatness. It's about commitment - to what you care about, to the people around you, and to the moments that shape you.
Your GOAT might be a sport, a craft, a tradition, a career, a community, or something only you understand. Whatever it is, it's personal. And that personal definition of greatness is what connects us.
Together
VIVUS and GOAT exist side by side to represent both parts of the story - being alive in what matters, and choosing what greatness means to you.
Different paths. Shared meaning.
Alive for What Matters.
Keep What Matters Moving.